Tappable 💚 Google analytics.
⚠️ By adding a GA pixel on the stories, you won't be GDPR compliant.
Here is how you enable GA within Tappable:
Send a little message in the customer support Intercom bubble in the bottom right corner.
We will then activate the sound feature in the back end.
Copy you GA property code
Paste it, and update the Stories to get the tag uploaded in your Stories
Before you start
We recommend the following. In order to facilitate you in measuring and gathering the data from your stories we recommend you to create a new web Property within your main Account.
This will ensure that all the data from your stories is contained within that account and that it won't interfere what's so ever with your other analytics.
Here is the support article from Google to create a new Property. 👉 Set up a property
We promise you it will save you quite a bit of time and hassle! If you don't create a new Property, you will spend a lot of time playing around with filters and conditions to get the tangible and right analytics.
Once you've set up a new Property in Google.
Go back to Tappable and copy paste it in your workspace within the Publishing Settings.
This is the official documentation article for AMP Stories. But we'll provide a bit more info! 👉 Analytics for your AMP Stories
I've copied the highlights of this article here! But feel free to read the full article.
AMP stories are a new way of telling stories on the open web. The stories are hosted on your domain, and the format allows you to add assets best suited for the job.
A typical user-journey for a website is very different from stories. On a website a user might read the headline, scroll to the bottom of the page, interact with a form before clicking on a link to the next page. Stories occupy the full viewport and users do not scroll but tap to move forward.
That's why we are here! If you want the right info, just follow these simple steps.
Let's create a dashboard to see all your Story analytics!
Step 1 create new dashboard & name it
Let's get started with the cool stuff! Let's answer a few burning question 🔥!
What’s my most visited page/slide for a given story?
Add a new widget. Make sure that you exactly setup your widget as follows:
Create a widget for each of your stories. The things you will need to change are the following.
What’s my most visited story across the site?
Add a new widget. Make sure that you setup your widget as follows:
You can always play around with the filters if you want a more specific widget.
How long on average do users spend on my stories?
This is really simple. Add a widget and fill it in like this.
You will see the session time per story.
The stories that have a shorter session time are marketing landing stories. And you want your user to convert as quickly as possible. 🤑